Dyson // seating

Challenge:
Dyson, entering the EV market required a cutting-edge car seat that would reflect the company’s design ethos of innovation and functionality.

Solution:
the design of a novel automotive seat, focusing on lightweight materials, advanced ergonomic features, and a seamless integration of Dyson’s design language. Through extensive research and user testing, we developed a seat that offered superior comfort for long journeys, improved posture support, and easy adjustability. The final design incorporated high-tech materials for enhanced durability, sustainability, and a premium feel, aligning with Dyson’s commitment to innovation and quality.